Are You a Part of the Majority?
Everyone has an idea - so does their mother, and sister, and cousin. Too often I come across people with “an idea.” People who are convinced that their idea is worth a million dollars. They protect it. They will make me swear my life away before they tell me about it. I have news for all of these people - your idea is not worth a million dollars. No idea is worth a million dollars. Ideas are worth no more than the napkin they are written on. You want to know what really makes an idea worth something? The person behind the idea. The character and drive of the person behind the idea is far superior to the idea itself. Most people never, ever act upon their idea. These people are a part of what I call “the majority.”
My philosophy is this: Everyone has an idea at some point in their life - everyone. Good ideas, bad ideas; that matter exists in irrelevancy. Why? 99% of these people never act upon that idea. This is the majority. The other 1% are the people in this world who embrace entrepreneurship, who are creating value and jobs in the world and are truly the makeup of the economy’s backbone. These people are the ones who create the opportunities for the majority - without the 1%, the majority would have no job openings, no innovation, no new products, and no hope. This 1% is America’s lifeblood.
I am not being negative, I am only speaking from my past experiences. On countless different occasions I have had friends come to me and say “Troy, what do you think of this idea? Is it a good idea?” And I’ll say, “It’s an idea. There is good and bad to every idea. Do you want to know if it will make a good consumer product? Is it a good idea in the sense that a lot of people would use it? Is it a good business idea?”
A person like this I am not trying to discourage - I promise. I actually want to encourage these types of people to do some research and maybe a feasibility study on their idea. Wouldn't you like to know if someone else is already working on such an idea? By doing research you have just taken the single most important step in entrepreneurship - you have started. This research marks the beginning of a long process - the process of execution which I will touch on in a later post. Next time you have an idea, ask yourself this: “What do I need to do to actually make this idea happen? What steps do I need to take right now?” Be specific. Do whatever research necessary to enable yourself to fully answer this question and then begin to execute, or else continue being a part of the majority. Don’t let fear of failure stop you from implementing your great idea!
Troy Sultan
Student of Entrepreneurship
Founder/CEO of StooKoo.com
www.Stookoo.com
